Transcreation is the art of creative translation. As a creative writer and author myself, I make use of my creative expertise to translate any technical or business content, to create user a reading experience that ultimately appeals, engages and sells products and services to Brazilian Portuguese audiences.
Transcreation means a lot more than content localization. While the latter’s main focus is to assure applying the right locale terminology accurately and consistently, transcreating means to focus on the essential message first and above all, to deliver a target content that sounds like it had originally been drafted in the target language.
When it comes to translating advertising, marketing and any content aiming to engage audiences, especially when the product and/or services involve high technology, the main goal is to create contents that audiences trust because they sound ‘natural’ and ‘true’ to them.
When looking at hiring creative translation professionals, be aware that holding a degree in translation studies or language studies, having technical knowledge or even practical knowledge in a specific field might not be enough: without talent and creativity in writing, the result may be a copy that is correct, but nevertheless does not sound right.
Traditional translators or conventional translation methods often fail by providing a correct and accurate result, that nevertheless is dull and off tone. Creative insight is the key, which is then combined with a good amount of hands-on experience, research and language skills. That formula ultimately makes the difference between a copy that audiences can just understand and a copy that compels and motivates an audiences.
- Promotional Technical Datasheets
- In-app Sales Content
- Web shops
- Presentation Pitches
- Online and Print Ads
- Press Releases
- Game & App Store Descriptions
- Corporate Communication
- Costumer Relations
- Website content
- Corporate and Marketing Newsletters
- News & Entertaining content
- Blog Content
- Product and Services Descriptions
- Financial and Executive Reports
- Game Stories