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Localization Style Guide: why it matters and how to create one

Whether outsourcing your translations or producing them in-house, every company demanding multilingual content must cultivate a brand identity that can be shared consistently through their global markets. A Localization Style Guide is the bible for setting the basic guidelines on how your brand message is communicated uniformly in other languages. It covers not only linguistic aspects such as tone, style, and grammatical preferences but also core values through which a company wants to be perceived by its customers.  Keep reading to discover how to create a localization style; I also include a Localization Style Guide outline template you may use...

Soraya Guimarães Hoepfner October 14, 2024